The success of the vast majority of websites is subject to several universal factors. A website needs to achieve the goals of the business and the end-user. It should make a great first impression, provide quality content, be easy to use, and if necessary should provide a great reason for the visitor to come back. Take a look at our six main website success factors:
Design - A stunning website design ties content and technology together to deliver a powerful message. This needs to be crafted to promote your brand, communicate your values and leave the visitor with a positive, lasting impression on your business.
Content - Some say this is the most fundamental success factor for a website. Visitors are coming to your site to view the content, and it is completely worth putting the time to work in. It also has direct positive factors on search engine rankings.
Usability - This is a basic one but serves as a major pitfall to many websites. Navigation and usability of your website needs to be almost intuitive to the user. Visitors will quickly leave your site unless it is easy to find key information quickly and easily. Pages where users depart can be analyzed using Analytics tools.
Strategy - Whether it’s for increased credibility, brand awareness, increased customer service, or direct sales, sound website goals and a solid marketing strategy to back it serves as a major success factor. A search engine optimisation (SEO) strategy may also be crucial depending on your website goals and purpose. Visitor analysis is also an important factor in increasing the effectiveness of your website.
Regular Updates – With continuing trend towards the up-to-date social media culture, customers expect to see fresh information. It is important to give visitors a reason to come back. A content management system is a great way to manage updating websites.
Accessibility: People are accessing the web from a large variety of ways, which vary greatly between connection types, devices and browsers. Your site needs to be usable on all major platforms to be successful, at least in a reasonable manner. Also, popularity in accessing the internet from mobile devices is increasing rapidly, and these generally need to have a more simplistic interface.
