What is Google Analytics?
Google Analytics is an enterprise-class website reporting solution that gives you rich insights into your website traffic and marketing performance. It generates detailed statics about the visitors to your website and presents them in a rich, easy-to-use interface. It shows you how people found your site, how they interacted with it, and how you can improve your visitor experience. Firefly Web sets up and installs Google Analytics for free with every website package. There are no licence fees for the use of this software.
How it works:
Each time someone visits any page of your website, this software stores information about that visit, which includes:
- When it occurred
- The referring website
- What keywords they use if they were referred from a search engine
- What geographic location the user visited from
- What pages the user entered and left the site
- ...much, much more!
What will the reports tell me?
Google Analytics offers a wide variety of reports for your analysis. The dashboard shows you high level details and summaries of the most important information about visits to your website. You can drill-down on this information to get highly detailed reports on each area.
Visitor Reports
This shows the number of visits per day, number of unique visits per day, page views, and much more. This is just a summary of the information; reports can be easily drilled-down to get much more detailed information.
Map Overlay
This report provides this information on number of visits to a website from a pa
rticular city, country, sub-continent regions, or continent for a selected period.
Learn More
We have only scratched the surface on the features of Google Analytics. Watch the following video to learn more about the basics of this powerful software suite.
